Wearable eye tracking that records what skilled people look at, so their know-how can be taught, kept and improved.
Tobii Glasses X: capturing the expertise that never gets written down Read More »
Questionnaires ask people how hard a task felt. Pupil data shows it, as long as you correct for the light.
How to measure cognitive load, objectively Read More »
How to combine brain, gaze and body signals, in the lab and in the real world, and keep them in sync.
EEG and multimodal research: a practical guide from Bitbrain and Tobii Read More »
Gaze shows where people look. Add EEG, heart rate, skin conductance and pupil data, and you start to see why.
Beyond the blink: combining eye tracking with biometrics Read More »
A Tobii Pro Glasses 3 study of in-store screens showed where attention really goes, and why the centre screen wins.
Retail media that works: what 98 shoppers’ eyes told Family Mart Read More »
From dwell time on instruments to blink patterns: the measures that separate expert pilots from novices.
Seven eye tracking metrics that improve pilot training Read More »
A clear guide to consumer neuroscience, from the three stages of a decision to how a real study runs.
Neuromarketing explained: what it can and cannot tell you Read More »
Six snacks, fifty participants and FaceReader: a food study that captured shock the moment it happened.
Surprising the senses: what unexpected flavours reveal about emotion Read More »
From the cockpit to the hangar floor, Glasses X turns expert attention into teachable evidence.
How eye tracking is changing aviation training and maintenance Read More »
We’re often asked about the mix of technologies we use. For us, they are not competing tools. They are complementary layers of insight. Each adds a dimension. Together, they offer a 360 view of human behavior. That is how we help our clients move beyond the what to understand the why. This integrated approach shapes
What if autonomous vehicles didn’t just respond to the road, but to the human experience of it? Recently we’ve been discussing new ideas with AI focussed businesses looking at training AI/ML systems using real human data. For decades, AI driving systems have trained on telemetry: steering angles, acceleration curves, GPS paths, and sensor data. That
Biometrics: The Missing Link in Autonomous Vehicle AI Learning Read More »
When we think about elite athletes, we often picture speed, strength, or skill. But there’s another factor quietly shaping top-tier performance — vision. Not just what athletes see, but how they see. Thanks to eye tracking technology, we now have the tools to observe the invisible: the real-time decision-making, anticipation, and focus that separate the
Beyond the Game: How Eye Tracking is Transforming Sports Performance and Decision-Making Read More »
