Sole Tobii reseller · Middle East · Since 2007
Human Behaviour.
Measured
Attention is measurable. So is hesitation, emotion, and effort. We design, install and support the labs that measure it, then train your team to run them in English and Arabic.
New to the region
See where they look. Measure how hard they are thinking.
Tobii Glasses X captures real-world attention. SOMAREALITY turns the same eye data into a continuous cognitive load signal. We supply, integrate and support both.
Tobii Glasses X
AVAILABLE NOWBuilt for inspection, maintenance, safety training and wayfinding studies. Includes one year of Glasses Explore for review and sharing.
SOMAREALITY
AVAILABLE NOWRuns on Tobii Glasses X and Tobii Pro Glasses 2 and 3. Aviation, simulation and training teams see effort, not just gaze.
Service & Support
Resellers ship hardware. We stay after the install.
The best outcome of every engagement is that you need us less.
Lab design and installation
Rooms, pod labs and portable kits, specified for your research question and commissioned on site.
Training in English and Arabic
New users set up, run and break down a first Tobii study in about 1 hour. Refresher courses as your team changes.
Support and maintenance
Local engineers, licence management and health checks. Same-working-day response across the region.
Short-term rentals
Research-grade kit for a single study or pilot, delivered, configured and collected.
The signal chain
Best-in-class tools. Raw data stays yours.
Teaching and research labs
Multi-station eye-tracking labs, curriculum support and training that survives staff turnover.
Service design and usability
Usability labs and accessibility evidence for digital government services, with regional data governance built in.
UX, CX, retail and automotive
Shopper, packaging and HMI studies, from pod labs in your office to kit on the road.
In their words
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The decision is expensive. Guessing costs more. Measure it.
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