Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.
We’re proud to be the world leader in eye tracking solutions for research. Our products and services are used by more than 2,500 research institutions, including all the top 50 universities in the world.
Eye tracking is one of the most efficient techniques to capture cognitive data. This methodology is being applied in a wide range of academic research seeking to understand how consumers view, process and respond to messaging, retail environments, and various media channels and devices.
The study of eye movements in reading has been widely investigated for more than a century to provide insights into how people gather information. Eye tracking has become an established tool to objectively measure human language processing with important applications in linguistics and education research.