Consort XPR

Reading and Language Research

Eye tracking is a scientific research methodology used to understand human cognitive processes and behavioral patterns, as we perceive, process, and comprehend language.

Why use eye tracking
Eye tracking is used in these fields of research to understand the connection between what we see and how we react based on the information we process.

Eye movement data provide valuable insight into written language comprehension. It helps understand language processing at various levels of analysis within the sentence: character, syllable, word, phrase, or sentence.


In educational psychology, eye tracking can prove to be a great tool to gain insights into learning behavior, cognitive load, and engagement. The results help effectively design, evaluate, and improve educational materials and learning situations.


Moreover, eye tracking methodology can be used to reveal atypical reading patterns. It provides a robust source of insight into conditions, therefore opening the possibility of an objective, unobtrusive diagnostic tool for learning difficulties such as dyslexia.

What does eye tracking data tell us?

Eye movement analysis allows for objective insight into text processing, by providing information about the duration of visual attention assigned to specific text parts at the level of phrase, word, or even character.

For instance:

  • Skipping to read a unit may indicate ease of processing due to very high predictability in the given context.
  • Longer reading times may indicate confusion, or difficulty to comprehend.
  • Long regressions (more than 10 letter spaces back along the line or to another line) may indicate difficulty in comprehending or incorporating a unit into the previous context.
Products and services
Tobii Pro provides a range of eye tracking based solutions for Marketing and Consumer Research, may it be physical, digital, or mixed environments. All our solutions offer hardware technology and software analysis tools together with support and training.
Screen-based eye trackers

Tobii Pro Spectrum captures gaze data at speeds up to 1200 Hz. It is our most advanced eye tracking platform designed for extensive studies into human behavior and cognitive processing, as well as the mechanics of the fastest eye movements. The system maintains high accuracy, precision, and tracking robustness during subjects’ natural head movements in all directions.

Tobii Pro Fusion is a fully portable, USB connected eye tracker offered at sampling frequencies of up to 250 Hz, to support lab-standard reading experiments in schools, libraries, and other locations where participants are easier to access.

Wearable eye trackers

Tobii Pro Glasses 3 is our newest wearable eye tracker, for high-quality research in natural environments. It enables the study of real-world perceptions and interactions, as well as mobile device interfaces, wayfinding, etc. 

Analysis Software

Data acquired from both our wearable and screen-based solutions can be analyzed using Tobii Pro Lab, a scientific software platform that meets the demands of different research scenarios with precise timing accuracy. Pro Lab provides a visual user interface and dedicated features that guide the researcher through the entire research workflow. For example, the automatically generated AOIs at a character, word, or sentence level in the text stimulus allows for the extraction of common reading-specific metrics. Pro Lab also offers the ability to sync with other biometric data sources.

Chin Rest

Tobii Pro eye trackers are designed to capture high-quality eye tracking data while allowing for natural head movements. However, some experiments may benefit from gently stabilizing the participant’s head position by using a chin rest to help reduce artifacts in the gaze signal which can be caused by head movements.