Research

When we think about elite athletes, we often picture speed, strength, or skill. But there’s another factor quietly shaping top-tier performance — vision. Not just what athletes see, but how they see. Thanks to eye tracking technology, we now have the tools to observe the invisible: the real-time decision-making, anticipation, and focus that separate the […]

Understanding what captures a consumer’s attention is no longer guesswork. Eye tracking brings clarity. It reveals the unconscious patterns behind decision-making—how people see, scan, and respond in real time. For brands, that means a more honest window into behavior. And a powerful tool to refine everything from advertising to packaging to digital experiences. What Eye