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Seeing is Believing: How Eye Tracking, EEG, GSR and Facial Coding Transform Consumer Research

We’re often asked about the mix of technologies we use. For us, they are not competing tools. They are complementary layers of insight. Each adds a dimension. Together, they offer a 360 view of human behavior. That is how we help our clients move beyond the what to understand the why. This integrated approach shapes […]

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Tobii Glasses 3 Driving

Biometrics: The Missing Link in Autonomous Vehicle AI Learning

What if autonomous vehicles didn’t just respond to the road, but to the human experience of it? Recently we’ve been discussing new ideas with AI focussed businesses looking at training AI/ML systems using real human data. For decades, AI driving systems have trained on telemetry: steering angles, acceleration curves, GPS paths, and sensor data. That

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Consort XPR Research Pods

Custom Testing spaces. We designed these Pods after a Government client wanted to bring their testing facility in-house. They were previously using an external supplier, however, they had limited space available. The traditional answer would have been to repurpose one or two rooms to serve as a testing space and observation space. We designed an

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Seeing is Believing: How Eye Tracking Transforms Consumer Research

Understanding what captures a consumer’s attention is no longer guesswork. Eye tracking brings clarity. It reveals the unconscious patterns behind decision-making—how people see, scan, and respond in real time. For brands, that means a more honest window into behavior. And a powerful tool to refine everything from advertising to packaging to digital experiences. What Eye

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Beyond the Game: How Eye Tracking is Transforming Sports Performance and Decision-Making

When we think about elite athletes, we often picture speed, strength, or skill. But there’s another factor quietly shaping top-tier performance — vision. Not just what athletes see, but how they see. Thanks to eye tracking technology, we now have the tools to observe the invisible: the real-time decision-making, anticipation, and focus that separate the

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Hello world! We’re Consort XPR.

Welcome to the new home of Consort XPR (a division of Consort World DMCC), the new home of the leading Tobii reseller in the region! Consort World and Camille Matta are synonymous with eye tracking and Tobii across the MENA Region. Previously all of the research and assistive technologies were all under the same brand.

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