Eye tracking is used in social psychology to measure how human behavior is influenced by social context.
Eye tracking in social psychology
Revealing a subject’s pattern of attention in social situations helps researchers understand the impact of visual impact on thoughts and behavior.
Eye tracking is an important tool in studying:
- Attitude formation and change
- Social cognition
- Social influence
- Group dynamics
- Interpersonal attraction
Product and services
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies’ solutions.