Consort XPR

Social Psychology

Eye tracking is used in social psychology to measure how human behavior is influenced by social context.

Eye tracking in social psychology

Revealing a subject’s pattern of attention in social situations helps researchers understand the impact of visual impact on thoughts and behavior.
Eye tracking is an important tool in studying:

  • Attitude formation and change
  • Persuasion
  • Social cognition
  • Self-concept
  • Social influence
  • Group dynamics
  • Interpersonal attraction
Product and services

Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies’ solutions.


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