Eye tracking is used as a tool to study cognitive processes that affect behavior such as attention, memory, perception, language, and more.
Understanding cognitive processes
Eye tracking is an unobtrusive method to gain deeper understanding of cognitive processes, such as problem solving and decision making. By measuring eye movements, researchers get insight into the ongoing mental processes during tasks.
Eye tracking is used to study:
- Problem solving
- Decision making
Product and services
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies’ solutions.