Understand how users engage with your products or services on a deeper level through eye tracking research. See if your designs work as intended and identify areas for improvement by observing user interaction and visual attention from their perspective.
How eye tracking enhances user experience research
Businesses can’t afford to fall short when it comes to user experience. Leaving consumers frustrated, confused, or disappointed will send them straight into the arms of your competitors. Traditional user testing methods and performance measurements might indicate that there’s an issue or barrier for the user, but they don’t explain the ‘why’ or reveal how to fix the problem – while eye tracking does. It lets you to tap into subconscious actions and unarticulated thoughts, allowing you to uncover more about how your design performs.
Your options for using eye tracking
Do it yourself
Select the eye tracking solution that suits your needs and incorporate it into your own UX research. Depending on what you would like to achieve, we offer different setups:
Observe user experience
Explore customer behavior and understand how it influences decisions.
Optimize user experience
Understand interaction in detail to optimize usability and conversions.
Let us do it for you
Tobii Pro Insight, our research consultancy, can run personalized studies for you from beginning to end. Get fast and accurate answers to questions you have about user experience with your specific product or design.