Many cortical and subcortical regions of the brain are involved in visual processing and the coordination of eye movements. Attention is driven by an interplay of the salience of visual features and the top-down goals of the observer for selecting task-relevant information. Eye tracking allows researchers to investigate many aspects of function along portions of this visuo-motor pathway.
Our tools enable researchers to study and quantify gaze patterns and eye movements in an objective way that increases reliability and reduces variability. Video-oculography eye tracking provides a more comfortable and less intrusive method than search coils and does not require attaching electrodes.
Eye tracking helps neuroscientists study:
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies’ solutions.